March, 2025 I posted my first YouTube short demonstrating my new Furch Little Jane guitar. I was testing the waters to see how to do this. I’ve made a few videos here and there but never really went all in. I posted a short here and there after the March post and started getting the hang of it. Late summer, I was on a mission and I posted one short every day for about 4 months. Sometimes it would be two or three videos. I was absolutely obsessed with getting content made. Funny thing was that it has never felt like work. I’ve enjoyed it immensely and still do.
Here are some of the insights that I have gained from developing my YouTube channel.
Playing Covers is Still King
The same rules apply to YouTube as they do when playing live. If you want people to listen to your original music, you need to get their attention with a solid cover song. My best performing videos are covers and the compromise is that I make it my own. How? Many of my covers are of 80’s/90’s rock/metal songs but I do them on the acoustic. One example is my arrangement of Stone Temple Pilots’ “Plush”.
Keep the shorts short
A mistake that I have made is thinking that the listener will want to watch 40 or 50 seconds of me playing the guitar. It might be good but the attention span of a YouTube swiper is not that long. I’ll be honest, if I see Paul Gilbert shredding up a storm, I’m good for maybe 50 seconds and then I move on. I limit myself to under 20 seconds and it’s even better if its between 12 and 15 seconds. A good example is a video amply named, “Quickest Quick Lick on My Larrivee” It was 8 seconds long, got 1.3K views and some subs.
- If a video is performing well from the start, you can always edit it to be a bit shorter within YouTube Studio. I have done this many times and saved my shorts from having fast death. Instead some ended up with 2k views!
EQ your videos
You might be a great musician but if you don’t clean up the audio, it won’t matter. I’ve went back and listened to some of my early videos and cringe. Sounds muddy and the mids are hiding and can’t be heard. I use VideoMaster for my EQ work. I like it because it lets me import the whole video instead of extracting the audio, EQ, and the sinc it back up with the video. It’s solid and its quick. Make sure to see how it sounds on different speakers. I made the mistake of only doing it on my iphone and my guitar sounded like it was stuck in mud. So just like mastering a CD, you need different speakers to reference.
Use Related Videos and Info Cards to Promote Your Long Form Videos
Shorts will get you subs but they will not get you to monetization unless you are able to go viral many times over. By viral, I mean millions of views. You need 3 million shorts views to qualify for the first tier and 10 million for the second. For a guitar channel, it’s just not realistic. Creating long form is a better investment because those videos will get watched more over time. This will get you to the 3k and 4k hours of viewing for you to monetize. You will get your thousand subs way before you get your views is what I’m seeing.
Good content is still the key
In the end you have to put out quality content. If people like what you are putting out, they will come. For me, I make sure my playing is top notch and I won’t settle for something that is half ass. I wasn’t so picky at first but I’ve learned to hone and polish my content. Almost 300 videos posted and I still have a lot to learn but it’s a lot of fun and can’t wait to post another tomorrow.
500 subs is not too shabby and I’m just getting started. On to the next 500 and start getting more views on the long form.
If you get the chance, please visit my YouTube Channel and subscribe. Every little bit helps!
